Apple is preparing a size change. And if you are used to iPhone launches, you may be a little confused by this new strategy.
It is a small revolution that is preparing on the side of Cupertino. From 2026, Apple will not come out all its iPhone suddenly. No more September presentation where each model scrolls one after the other. The brand now has spread out To better highlight its high -end models… and better manage its production.
First the iPhone Pro, then the others
Apple will start with Launch the most expensive models in the fallas per usual. We are talking about iPhone 18 Pro and the highly anticipated model pliant. Then, a few months later, at Spring 2027will arrive the more accessible models: iPhone 18 et 18e. This change has a simple goal: shine premium versionswithout being drowned in a flow of new products. And at the same time, this allows Apple to smooth its sales over the year. A clever strategy.
By spacing outings, Apple also seeks to Reduce pressure on its production chains. No need to make everything en masse at the same period. It is also a means of Review the geographical distribution assembly. Thus, the high -end iPhone models will remain made in Chinain highly specialized factories. More affordable versions will be more and more produced in India. This allows Apple to diversify your sites And limit the effects of trade tensions between the United States and China.
Real changes on the design side
2026 will not only mark a turning point in the calendar. THE iPhone 18 Pro should also enjoy a gros lifting. According to several sources, Apple would plan An integrated ID side under the screenand a front camera moved to the side. An evolution that would make the pro models even more distinct visually of classic versions. Icing on the cake: The first folding iPhone will also arrive in the fall of 2026. He will accompany the pro models, and will enrich a range which will then count no less Six iPhone Different.
Source : Apple
