After Nintendo and Microsoft, would Gearbox Software also be about to increase the price of its games with Borderlands 4? Recent declarations sow doubt.
Are you tired of hearing about price increases in the video game industry? We too. Unfortunately, it seems that it is only the beginning. On the occasion of the Pax East 2025, Gearbox Software held a long panel dedicated to Borderlands 4his next title expected for September 12, 2025. And if the event was notably an opportunity for the studio to reassure the players with gaping information On the gameplay, it was also an opportunity for him to prepare the field as to a potential price increase in the game.
An upward revised price for Borderlands 4?
Indeed, during the event, the burning question of the moment has irreparably arrived on the carpet. And on this subject, Randy Pitchford, CEO of Gearbox, was then very clear: for the time being, the studio does not yet know at what price the game will be marketed. Nevertheless, he did not fail to underline the fact that the cost of development of Borderlands 4 had doubled compared to that of Borderlands 3which could be led to reflect on the final price of the game. And this kind of speech, we know very well where it leads.
“We live in an interesting period” he then said. “On the one hand, we have a competitive market where people who make these choices want to sell the greatest number of units possible and want to pay attention to people who are sensitive to prices. Some people do not want to see prices increase, even among those who decide prices. Others accept reality, namely that budgets devoted to games increase and that there are prices for retail sales. Things spoil friends ” assure Pitchford.
Gearbox delays a little more
“The truth is that I don’t know what the price will be” However, he concludes, before implying again that this “Could be at the new price that Nintendo and Microsoft have set”. In other words: at 90 €. And we’re not going to lie: it wouldn’t surprise anyone. Because as always, it is enough that a publisher begins to open the way so that the others are rushing into it in turn. We bet that we will quickly be fixed on the question for Borderlands 4, whose opening of pre -orders should normally no longer be long.
Source : Gearbox Software
