Randy Pitchford, the boss of Gearbox, the studio behind Borderlands 4 and the rest of the famous franchise, split a statement that caused a lot of anger with the players.
Not long ago, Shuhei Yoshidaa former PlayStation, said in substance that players should not complain about the price increase in games. In the same theme, this time it is the boss of Gearbox, Randy Pitchford, who finds a similar declaration with regard to the price of Borderlands 4 To come on September 12, 2025 on PC, PS5 and Xbox Series at a recommended rate that many fear being set at 90 euros. But his choice of words somewhat clumsy in the face of these concerns caused a real shield on the part of the players.
A price potentially not fan-tastic for Borderlands 4
On the occasion of the announcement of Switch 2Nintendo opened Pandora’s box by announcing a Mario Kart World Sold at 90 euros in its physical version. A price that the boss of the American branch of Big n justified as ” studied according to the scale of a game and the work done on it ». Since then, many publishers have been planning to increase the prices of their games. Borderlands 4, edited by 2K Games, could be one of them, and that greatly worries fans.
One of them has also split a message in this sense on X.com for the attention of Randy Pitchford, boss of Gearbox. “” Randy, Borderlands 4 has no interest in costing $ 80/90 euros. Do not take this risk, it will scare a lot of players and fuel the constant increase in game price trend ». To which man replied: ” First, it is not my responsibility. Then, if you are a real fan, you will find a way to buy it. In 1991, I bought Starflight for the Sega Genesis at 80 dollars in a store near my home, while I was at university and with a wages of misery by selling ice cream. And I was still able to buy it ».
A answer that clearly did not please the players. “” Probably the worst answer of a CEO I have ever seen », « I hope the AAA industry will collapse, such an answer is unacceptable », Can we indeed read under the response of the boss of Gearbox. Note however that we do not yet know with certainty what will be the price of Borderlands 4. To be clear, it will be necessary to wait for an official announcement in this direction, by crossing your fingers for a decent price, both concerning Borderlands 4 and other major titles to come.
Source : X.com
