During the presentation of his financial report, Sony Interactive Entertainment spoke of the future of his PS Plus. And the strategy may displease.
Obviously, the PS price increase moreand the upgrade with more offers, has not weakened the PlayStation subscription business. In an interview with investors, Hideaki Nishino, president and CEO of Sony Interactive Entertainment, said that subscribers were inclined to pay more than before. « Subscribers are increasingly choosing our premium and extra formulas, which now represent around 38 % of the total of our subscribers. And this despite the global price increases implemented during the year 2023, as well as the more localized increases in certain countries, with the aim of improving our pricing strategy on certain specific markets, and also to take into account the fluctuations in Chang levelse ».
Another price increase for PS Plus?
According to Hideaki Nishino, if subscribers PS Plus are ready to abandon the essential offer for the benefit of extra & premium subscriptions, it is thanks to the value offered and therefore to the available content. “These tariff increases result in part from the added value that we offer to players, via the quality and diversity of the content that we continue to add, but also thanks to the investment in new features, such as the personalization of the experience and a better discovery of the content”. It is true that despite the price increase, the appearance of the levels PlayStation Plus Premium & Extra made it possible to include larger games, but also the smallest productions available from their outings.
But during this financial report, Nishino-San issued a statement that will annoy more subscribers. Like the Xbox Game Pass whose prices are not frozen, Sony Interactive Entertainment leaves the door wide open to a next increase in prices of the PS plus. « The PlayStation Plus service offers great value to our players, and we will continue to strengthen this value and adjust our pricing strategy in a dynamic way in order to maximize our profitability ». You haven’t finished paying more … But is it a completely unexpected surprise? No. You just have to observe how to make SVOD platforms as Netflix To note that this type of services is doomed to carry out pricing increases continuously. If the PS Plus crosses a new course, will that prevent you from subscribing?
Source : Sony Interactive Entertainment (via VGC).
