The controversy around the price of Borderlands 4, however still announced, continues to rage and thus pushes the boss of Gearbox Software to address fans in a long message.
Definitely, the gearbox software boss has big on the potato, and there is no failure to be known. In recent weeks, Borderlands 4 regularly found itself at the heart of the news. It must be said that when approaching its release, the studio is now putting on double communication on communication to make players want to buy it. And it was pretty good, until Randy Pitchford begins to slip into the question of the price, causing a stride a vintage controversy with fans. A controversy of which he continues to pay the price.
The controversy around Borderlands 4 continues
The starting point of this whole story? The fact that Borderlands 4 could possibly be sold at a price of € 90. For many players, it’s a detail that does not pass, and they never miss an opportunity to let it know at the CEO of the studio. Tired of these invectives, Pitchford had then responded the worst possible thing: “If you are a real fan, you will find a way to buy it”. A beautiful dose of oil on the fire, therefore, which only accentuated the anger of the players and pushed the creator to apologize.
But fans have tenacious resentments. Thus, while Pitchford complained of certain behaviors on social networks in a post without any connection with Borderlands 4, the latter did not fail to add a layer. “I saw something crazy too. The CEO of Gearbox Software making players feel guilty by alienating them because they refuse to pay 90 € for his game. This platform is crazy ” For example, a surfer quipped. Enough to push the studio’s boss to apologize again in a very, very long message.
“I’m sorry there was a misunderstanding. The absolute and sincere truth is that I do not want someone to pay more than it should or that he cannot, and I always work with the intention and the hope that the customer always has the impression of having obtained the best part of the market, whatever the price he pays “ He said, before recalling the context of his declaration related to Borderlands 4. Because according to him, his point was not as long as the fans should pay more, but the game would be well even in the event of an increase.
Gearbox boss multiplies apologies
“I think my attempt to shorten things using the words ‘real fans’ hit certain people, and I saw that it has grown as if I made a big statement” Then add Pitchford, before saying that this was not really the case. “I was just helping someone who, I think, was sincerely worried about us and watched over us”. Hence the declaration which followed, and which in fact aimed according to him to ensure that “Borderlands 4 will be fine because it is a great game and there are many fans who will see the value and will want to”.
And the CEO of Gearbox wishes to assure him: that does not mean that he takes his audience for granted. On the contrary. “The sincere truth is that I am grateful to anyone who loves our games, and I am honored that so many fans show their pleasure and their support in what we do” He claims in particular, before continuing by recalling that he is an artist and that as such, his absolute priority will always remain to bring joy and creativity to this industry.
He then concluded: “I’m not saying I’m perfect. But I deserve less latitude than anyone else. I make the choice to think of others with as much charity as possible, and I am often surprised to discover that some rush on the worst possible way to consider something, which is simply contrary to my nature ”. This time, we can say that the message has passed. It remains to be seen whether this will be enough to calm the ardor of the fans of Borderlands 4 by the release of the game, scheduled for next September 12.
